ATP Finals Grand Finale: A Symphony of Tennis & Craftsmanship

SERVICE / Ideation, Creative Direction, Storyboarding, Storytelling / Copywriting, Scripting, VO Directing

CLIENT / ATP -2022

This final show, which captivated audiences from around the globe, aimed to celebrate the pinnacle of tennis excellence while paying homage to the rich heritage of Italian craftsmanship. Picture this: a magnificent scene set at the historic Teatro alla Scala, resonating with anticipation and excitement. The stage is not only graced by the best of the best tennis players, but also by world-class violinists engaging in a musical battle of their own.

The fusion of sports and artistry in this extraordinary spectacle promises to evoke, in the hearts of all who witness it, the incredible sacrifices and unwavering commitment required to reach the zenith of their respective fields.