GONG BAR

SERVICE / Creative Direction, Print, Styling, Food Styling, Graphic Design, Packaging, Branding,  Shoot Management & Direction, Producing

CLIENT / GONG BAR

When I embarked on the journey to redefine the aesthetics of GONG Bar, my objective was clear: to create a fresh and innovative visual identity that would elevate the bar's image. To accomplish this, I adopted a unique approach, focusing on three key elements: photography, collateral, partnerships, as well as brand guidelines.

With the improved photography, video content, our website and social media channels underwent a transformative change. The visual impact of these images enhanced the overall presentation, making them more aesthetically pleasing and captivating. As a result, our online platforms garnered increased attention from potential patrons, leading to a growth in our online presence and engagement. The refined aesthetics created a ripple effect, extending to our collateral material. Everything from menus and brochures to promotional materials exuded a polished and elegant feel, creating a cohesive brand experience for our customers.

Lastly, to ensure consistency in our newfound identity, a comprehensive new set of brand guidelines was developed for future colleagues to follow. These guidelines served as a roadmap, detailing the key elements, color palette, typography, and overall visual language that reflected the essence of GONG Bar. The implementation of brand guidelines ensured consistency and longevity in our aesthetic journey, ultimately establishing GONG Bar as a trendsetter in the industry.

Partnerships: Beluga / Roku Suntory Gin / Greg Lecoeur / Laiba