LEGO MASTER PLAYER

SERVICE : Creative Direction, Illustration, Costume Creation, Character Creation & Development

CLIENT: LEGO - 2022

As part of the exciting 'Play Your Way' Campaign, a new character has been designed to roam the enchanting Legoland Parks, igniting children's passion for creativity and endless possibilities. This unique character can be spotted traversing the winding paths of Legoland Parks, engaging with children and encouraging them to embrace their creativity. The character acts as a guide through the realm of LEGO, teaching children about the power of the iconic building blocks and inspiring them to create their own unique masterpieces.

Throughout Legoland Parks, this LEGO character encourages children to explore, dream, and create.