MERGE FESTIVAL X HILTON X CANDI CHANG COLLABORATION - ‘CONFESSIONS’

SERVICE: Marketing, Graphic Design, Event Management, Creative Direction, Shoot Management 

CLIENT:  HILTON X MERGE FESTIVAL

For Merge festival we wanted to create a more immersive and personal experience and decide to bring on Taiwanese-American artist Candy Chang and give people a chance to confess these thoughts without having to feel vulnerable to the outside world.

People could enter a booth and write down whatever thoughts they wanted to share on a wooden plaque. Unsigned, they dropped their confession into a box amongst other anonymous entries.

Throughout the festival, a gallery of hanging confessions was created outside the booths where people can delve into others’ thoughts – some may be shocking and some might show we are not alone in our quirks!

People could also look out for confessions graffitied on the streets of Bankside as part of the installation. The Distillery bar at Hilton London Bankside also named shots inspired by confessions and asked guests to the ingredients of a mystery shot, post on social media and the winner was treated to a weekend in the penthouse suite.