UEFA VIRTUAL EVENTS

SERVICE / Ideation, Creative Direction, Storytelling, Character & Environment Creation & Development, UI, UX, Copywriting, VO directing

CLIENT / UEFA CHAMPIONS LEAGUE - 2023 / 2024

An exciting new virtual platform where fans can immerse themselves in UEFA competitions and compete for the chance to win exclusive prizes. Fans can create their personal 3D avatar, complete with unique outfits and accessories, before entering their very own UEFA Changing Room. With various design options, UEFA tournament trophies and content, users can build and personalise their private changing room ahead of The Ultimate Knockout event.

The Ultimate Knockout will debut following the 2023/24 UEFA Champions League group stage draw on 31 August, offering fans a new way to interact with Europe's elite club competition.

Hosted by official quizmaster and giant avatar Patrice Evra, these virtual events will put fans' UEFA Champions League knowledge to the test as they compete for the chance to win tickets to the 2024 final at Wembley Stadium in London.

Users must move their avatars to either side of the pitch to answer questions posed by Evra's giant avatar. Answer one incorrectly and they lose the chance to head to the 2024 final. Players can return across the group stage, with a range of exclusive prizes on offer

Website: https://virtual.uefa.com