CAUDALIE: The Essence of French Summer, the Soul of Caudalie.

SERVICE: Creative Direction, Concept work, Graphic Design, Strategy

CLIENT: CAUDALIE

An annual weekend happening where the essence of summer, BUT not any just any summer -  Summer in Southern France and the ethos of Caudalie bottled into an experience that goes beyond a festival or an immersive event. It’s a celebration of life, beauty, and bien-être.

A place where art installations and fashion merge seamlessly with nature, where every pop-up tells a story, and where the heritage of Caudalie isn’t just read on a website but felt, tasted, and lived.

It’s truly the quintessence of Caudalie!

HOW WILL IT WORK:

• Annual weekend happening, Friday to Sunday

• Location: Château Smith Haut Lafitte

• Limited tickets ( 500 per day )

• Friday and Saturday for adults, Sunday for adults and children

• Partnerships with local artisans to not only promote the Caudalie brand, its ethos and its heritage but also the area of Bordeaux area.

• A Caudalie Passport that makes sure that every time you join their annual weekend happening you will be rewarded.

• Art installations that merge the ethos of Caudalie with fashion, art and living well.

• Activities that will help you enjoy yourself as well as learn more about what the brand stands for.