TYPOLOGY SLEEP LAB CONCEPT

SERVICE: Creative Direction, Concept work, Graphic Design, Strategy

CLIENT: Typology

In a world where wellness and skincare are intertwined, the need for restful sleep has never been more important. The Sleep Lab is Typology’s next step in wellness and skincare, blending innovation, creativity, nature and science.

This immersive concept is designed to elevate the skincare routine by addressing the often-overlooked factor: sleep. Inspired by Typology's commitment to minimalist beauty and botanical science, this concept brings together poetry, botanical-driven products, and immersive experiences to create a meaningful journey that enhances both skin health and overall well-being.

The Nature of Sleep:
A product line based on scientifically crafted botanicals aimed at improving sleep quality.

Poetry-to-Sleep Audio Series:
A central pillar of the Sleep Lab experience, the Poetry-to-Sleep audio episodes combine the soothing power of words with sensory sound cues to guide listeners into deep, restorative sleep.

Limited-Time Immersive Experience:
The Sleep Lab concept would come to life through a limited-time immersive experience in Paris—designed as an art gallery space that combines Typology’s minimalistic aesthetic with botanical serenity.